Kaizen is a wonderful word, courtesy of the Japanese. It means continuous improvement. Reminds me of Ben Franklin and the power of compounding interest. (Actually Franklin demonstrated his knowledge and commitment to slow growth in his will, making 1000 pound bequests to both Philadelphia and Boston that was to be invested and grew to millions over 200 years.) But how much would you ahve to improve if you only committed to 5 or 10 years of continuous improvement?
Well, if you believe the great philosophers of success, the difference between winning and losing is often less than a few percentage points while the rewards are multiples. Using a sports analogy, think of the difference between winning a gold medal and a silver or the difference between a bronze medal and getting nothing at the Olympic games. I have a friend who came in 4th in a national competition 2 years in a row. He might as well have come in 200th.
What would happen if you improved your conversion rate by one percent a month? What would that do to your profitability? Well, if you tried to test each parameter on your page individually, it might take years to test to find out what works best.Simple A/B testing is very useful, if you have only a couple fo things to test.
But on a web page, a sales letter or landing page, there are many parameters. Colors, size of fonts, and especially the wording of the offer. Multi-variate testing software makes it possible to test them all at once.
The problem with most multivariate testing software is that it is not automatic. Well, it is to a point. It will do the tests and give you the results. But then it takes time to make the changes again and you’ve lost sales along the way.
If you use Muvar to set up your sales page, you can set it and forget it. It is totally automated once you plug in all the variables you want to test. Not only does it track results, but in real time it starts to implement the most effective parameters. Thus, ultimately it will show the most effective slaes page possible with the variables you enter.
Muvar is automatic, continuous, never ending improvement. Imagine how large Ben Franklin’s bequest might have grown had there been a tool like this to improve investment results? Oh the hell with that, imagine how your sales will grow and your profits will grow continously as you improve your conversions, automatically.
Get Muvar from http://webtrafficconverter.com/.
You’d think software like this would cost a few thousand dollars, and in fact, most of its competitors do. But Muvar not only does more, it costs less. Less than 20% of the price of its competition. We’re talking low hundreds not thousands. If you are doing any Internet business, you can’t afford to be without it.
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